It’s been great to see the huge amount of businesses starting up in Leicester, whether it’s through the Prince’s Trust Enterprise Programme (which I went through myself) or other routes such as Leicester for Business. One of the main issues facing these businesses is how to get started on social media, so here is the first in a series of posts about how to create great social media pages – and we’re starting with Facebook.
Where to start
Firstly, you need to go to the place where you can create your page! Here’s the link: www.facebook.com/pages/create.php
You’ll probably want to select the ‘Local business or place’ option.
Next, you’ll need to fill out some brief information about the business, starting with selecting an appropriate category. At the time of writing this post, there are 40 different options! Then just complete the business name, address and a contact number. Don’t forget to agree to Facebook’s Pages Terms and then click ‘get started’.
You can edit the category after setting up the page if necessary and the name of the business can only be changed once, so make sure you choose something relevant/appropriate. After all, you don’t want to have to delete the page and start again!
Make the most of images and basic information
Facebook will want you to upload an image, which will be used as your profile picture. This image should ideally be sized to 180 x 180 pixels, which will be shrunk to 125 x 125 pixels once uploaded. (If you have a logo that’s quite long in length, ask your branding people to create an icon that works in a square format.)
Types of basic information vary depending on what type of page you’ve created but if you’ve selected the local business option you’ll want to complete:
- Place subcategories – add specific types of services (although you will be limited to Facebook’s suggestions);
- Address and map location – so that people know were to find you! You have the option to display the map on the page;
- Add a start date and type – when was your business founded/created/etc? Choose the start type from the dropdown;
- Add your opening hours – self explanatory really…;
- Include a description – what is you do? People will want to know!
- The price range and parking options are really up to you…fill these in if it’s appropriate;
- Phone, email and website details – let people know how they can contact you or find out more information.
You can go back and edit these details at any time just by going to your admin panel (see below).
Check out the Admin panel
Your admin panel is accessible from the very top section of your page – you can use the show/hide button as necessary to access it.
The panel gives you a whole range of options:
- Posts – keep track of the content you’ve posted on your page and check out how many people saw your post. From here, you can also boost posts with paid promotion (we’ll come back to this another time);
- Messages – if someone sends you a private message, it’ll appear in this part of your admin panel;
- Invite friends – a fantastic and easy feature to use – invite your friends to like your page so they can follow your latest news!
- Insights – analyse how your page is doing and track results (although you won’t get any stats until you get at least 30 likes on your page!);
- Get more likes – really just another way for Facebook to make money from you. Click ‘see likes’ instead to check who’s liked your page (and thank them if you want to – good for building relationships with the ones you don’t know).
Add some content!
Now that you’ve created your basic page, you’ll want to share some content.
Your cover photo
As well as uploading a profile picture, it’s a good idea to upload a cover photo. The cover photo allows you to grab people’s attention (they’ll probably notice your cover photo before your profile pic) so make it as engaging as possible. In terms of size, it needs to be 851 x 315 pixels.
This is a really easy-to-use tool that I’ve come across for ensuring your cover photo meets Facebook’s requirements.
You might consider a ‘hello and welcome to my new page’ type of message as a starting point.
Posts containing images and links tend to get much more engagement than simple text updates – experiment and find out what your audience likes the most (use the insights in your admin panel to gauge results).
As standard, your local business page will come with photos, map, notes, events, videos and ‘likes’ tabs. However, you can add custom tabs for things like groups, services, etc.
You can also incorporate tabs for things like Twitter and Pinterest, which allow your Facebook audience to follow all your social media activity in one place.
There are hundreds of third party applications that provide what you need, which can be accessed by clicking the ‘+’ symbol on a blank tab and selecting ‘Find more apps’.
Make sure you measure your results
As we’ve mentioned a few times, the admin panel provides you with insights into how popular your posts are, including reach and engagement. Keep an eye on these and adjust your strategy as necessary.
That’s it – Facebook page created and you’re good to go! We’ve listed some other useful resources below but do get in touch with us if you need an helping hand – we’ll be happy to help. You’ll also find some additional tips in our previous article about using social media for small business.
Other useful resources