Search Engine Optimisation | Google My Business | SEO Leicester

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What is search engine optimisation (SEO)?

Search engine optimisation, or SEO, is the process of increasing the quantity and quality of traffic to your website by improving search engine rankings – often referred to as “organic” listings.

Optimisation takes many forms, including title tags, meta descriptions, page content, keywords and much much more. In fact, Google has 200+ ranking factors that decide when and where your site will be shown in search results!

How can SEO benefit your business?

There are many benefits to SEO including:

  • Your website will be more user-friendly and hopefully in turn, search engine friendly;
  • You gain more targeted, relevant customers to your website – people who are actively searching for your product or service;
  • It helps to build brand awareness – people place more trust in brands with a strong web presence.

With the first page of Google receiving 91% of all search clicks and 93% of online experiences beginning with search, can you afford for your business not to be there? Read on to find out how we help business throughout Leicester and further afield with their SEO requirements…

How can this Leicester SEO consultancy help you?

Whether you have an e-commerce site or a service-oriented site, with a local or national presence, Tiernan Marketing provide a dedicated Leicester SEO consultant operating throughout the East Midlands, offering:

SEO/Website Audits

Our SEO audits are designed to help identify ways to improve your website to attract and convert visitors. We provide an easy to understand report with our key [prioritised] recommendations for improving your SEO efforts.

SEO Strategy & Calendar

We’ll research and develop an SEO strategy, as well as providing you with a written SEO plan that lays out the specific activities so you know what to expect at each stage of the process.

Fully managed SEO

We can carry out ongoing monthly SEO services for as long as you need us. We’ll ensure that your site is fully optimised (both on-page and off-page) and updated as necessary to maintain and improve your rankings, all for a fixed monthly fee. Whether you have a local or national presence, we can provide SEO services to suit.

Social SEO

Social signals are an important part of SEO, so we’ll make sure that your content is shareable in all the right places, including Google My Business, Facebook and Twitter snippets for each page of your website.

Managing SEO issues | Technical Audits

If you have seen a drop in traffic to your website or your rankings have suddenly fallen off a cliff, or maybe you aren’t ranking at all, you’re probably feeling a bit nervous about your SEO. Don’t panic – give us a call. We will review your website and analytics, or a technical SEO Audit if necessary, to identify the issue, provide a full explanation of the problem and advise on a solution.

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The focus on mobile for SEO

Today Google’s algorithms rely on more than 200 unique signals or ‘clues’ that make it possible to guess what you might really be looking for. Google’s recent major algorithm updates have focused on the mobile experience:

  • April 2015: Mobile friendly update – dubbed ‘Mobilegeddon’, Google announced that mobile rankings would differ for mobile friendly site starting on April 21st 2015;
  • May 2016: Mobile friendly 2 – Google rolls out another ranking signal boost to benefit mobile-friendly sites on mobile search;
  • January 2017: Intrusive Interstitial Penalty – Google starts rolling out a penalty to punish aggressive interstitials and pop-ups that damage the mobile user experience.

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Local SEO

If you’re looking to increase your brand awareness and improve sales within your local area, talk to us about local SEO. Our packages include key features such as keyword research, Google My Business set up, monthly ranking reports and much more.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text 0=””]

National SEO

If you’re a business providing services or products within the UK, talk to us about national SEO. Our packages include keyword research, backlink profile review, directory listings, landing pages and monthly ranking reports, among other things.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text 0=””]

International SEO

For businesses with a truly international customer base, we can create packages which include technical SEO audits and multi-language SEO. Please give us a call to discuss your requirements.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1489048491494{margin-top: 10px !important;}”][/vc_row]