What is pay-per-click (PPC)?
We’re sure you’ve seen the ads on Facebook and Google…that’s what we’re talking about. Pay-per-click does what it says on the tin – you pay only when someone clicks on your ad.
Essentially, by using pay per click (like AdWords) you are paying for visitors to your website rather than gaining ‘organic’ traffic using search engine optimisation (SEO) – but that’s not to say it can’t be just as effective!
How can it benefit your business?
A quick overview of the benefits of pay per click:
- Create highly targeted advertising campaigns that will reach your specific audience;
- You will see instant results!;
- Only pay for the clicks you receive;
- Total control over setting and managing your budget.
How can Tiernan Marketing help?
A properly designed campaign will not only help to focus your spend but can raise brand awareness and help you to meet your business objectives.
Tiernan Marketing provide pay per click and paid advertising services throughout the East Midlands. We can help you create or review pay per click campaigns with Google AdWords, Bing, Yahoo, Facebook, Twitter and LinkedIn. Our service includes:
Account set up
A properly designed campaign is a must to ensure that you get the best possible results. We will set up your account including budgets, keywords, ads and more, so that your campaign brings in converting customers.
Setting up your online network
Your network could include one or more profiles and pages. Tiernan Marketing will help you develop and publish great pages to represent your business.
Ongoing account management
Tiernan Marketing provide a complete pay per click management solution. Our aim is to help you maximise your budget and reduce your overall CPA (cost per acquisition). We do this by optimising your campaign to focus on the keywords that are more likely to create conversions on your website. Monthly reports are provided.
Services for existing campaigns
Firstly, don’t panic! Even if we’re not the ones who set it up, we can help review and optimise your campaigns. We offer a FREE review of your current campaign, including budget and keyword review. We will assess the performance of the current campaign and identify key areas for improvement. We can then either optimise the existing campaign or create a new one for you.