What is email marketing?
Email marketing simply refers to directly marketing a commercial message to a group of people using email.
Using email marketing, you can send relevant messages to targeted customers to keep them updated with new, product/service offers, special events and much much more.
How can it benefit your business?
Email marketing campaigns are typically low-cost with a good return on investment. Other benefits include:
- Improved engagement rates due to being able to segment your audience and create emails specific to their needs;
- Easy to track results;
- Research has shown that email marketing is 20 times more cost-effective than traditional media.
With this in mind, is it time your business tried email marketing?
How can Tiernan Marketing help?
Email marketing is still one of the most effective ways to reach existing and new customers but you need your emails to stand out – from the subject line to the content.
If you don’t know where to start, Tiernan Marketing can help by:
- Setting up your campaign;
- Uploading your email database to create mailing lists;
- Segmenting your mailing list (where necessary), to reach different target groups;
- Creating email marketing templates which ensure brand consistency;
- Developing an email marketing strategy;
- Helping you write content for your e-newsletter;
- Designing and sending regular email campaigns on your behalf.
Mailchimp is a very popular email marketing tool among our clients, however there are other options and it will depend on the number of subscribers and your email marketing goals as to which is most appropriate for your business.