You’ve heard the phrases ‘mobile responsiveness’ and ‘mobile-friendly’ but what does it mean and what are the implications for SEO?

What is a mobile-friendly website?

A mobile-friendly website is one where content is shown in a such a way that is easily readable for mobile devices (smart phones and tablet devices, for example).

Google considers a mobile-friendly website to be one which provides a good user experience, including (amongst other things):

  • Text that is readable without having to ‘pinch and zoom’;
  • Content which resizes to the device automatically;
  • Links being spaced enough so that you can easily press/click the link you want.

Why is it important?

In 2014, Google had a 94.58% share of the UK’s mobile search market! Google has made it very clear that mobile is a big focus for the immediate future, with the introduction of:

1.      Labelling mobile-friendly sites in search results;


2.      Introduction of ‘mobile usability’ in Webmaster Tools, highlighting usability issues for website that aren’t mobile friendly.

mobile usability

How can you find out if your website is mobile friendly?

Check out Google’s mobile-friendly test or check out the ‘mobile usability’ section in Webmaster Tools.


Put simply, it’s no longer an option to have a mobile-friendly website…and if you didn’t know, Google is already penalising sites that don’t provide a good mobile experience!


With this in mind and if you’re worried about your website, we’ll carry out a free review! Just get in touch 🙂