Archive for the Social Media Category

How to use Twitter for business: The basics

Social media is an essential marketing tool for any business. It’s free, easy to use and offers access to a whole pool of potential customers and advocates for your business. One of the simplest social media platforms is Twitter – here is a lowdown of how you can

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The benefits of Facebook (and why you should be using it)

One in nine people on Earth have a Facebook account, and if it was a country, it would be the third largest in the world, after China and India. Can you imagine the kind of reach you would have with a Facebook account? Ok, so you probably

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How do I create a LinkedIn company page?

Welcome to the second in a series of posts about setting up your company pages and profiles on social media networks -this time we’re focusing on LinkedIn. Chances are you already have a personal account on LinkedIn with plenty of connections but what about promoting your business? LinkedIn

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How do I create a Facebook business page?

It’s been great to see the huge amount of businesses starting up in Leicester, whether it’s through the Prince’s Trust Enterprise Programme (which I went through myself) or other routes such as Leicester for Business. One of the main issues facing these businesses is how to get

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TM Insights: The value of fans and followers

Facebook like

As Facebook this week announced they’d removed a number of false accounts, some of the top Facebook pages saw their ‘Like’ count drop (read the Inside Facebook article here). I’ve had a few conversations recently with small businesses who want to get hundreds of ‘Likes’ or fans

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Tiernan’s Top Tips: Social Media

Welcome to the Tiernan Marketing blog and the first in the series of Tiernan’s Top Tips! For small businesses, it’s no longer a case of whether you should be using social media. It’s about discovering which social media platforms are the most appropriate and where you should

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